Coffee drinkers today want to know that by purchasing organic Kona coffee they are helping to improve working conditions for coffee farmers, protecting the environment, and promoting sustainable practices around the globe.
Organic Kona coffee means that only 100% natural flavorings (fruit & nut extracts) are used to produce flavored organic coffees. Certified organic coffees must be grown, harvested, and processed without chemical pesticides and fertilizers. Farms that grow certified organic coffees are tested for chemicals by an independent certification agency for three consecutive years.
Natural and organic are not interchangeable. Other truthful claims, such as free-range, hormone-free, and natural, can still appear on food labels. However, don't confuse these terms with "organic." Only food labeled "organic" has been certified as meeting USDA organic standards.
By choosing organic flavored coffee, even though it may cost a bit more, it is a simple extension of your personal beliefs that everything we do should help, rather than harm, the world in which we live.
Organic Kona coffee, like other organic or all natural foods, is sold in an entirely different section of your local supermarket. This type of coffee is sold in caffeinated and decaffeinated as well as flavored with vanilla, chocolate hazelnut or anything else you can think of that regular coffee comes in. Organic Kona coffee (like other all-natural products) must contain a seal indicating it is, in fact, organic. This is an FDA classification and cannot be overlooked.
For us, high quality extends beyond the excellence of our roasts. It includes high quality in the growing and methods of farming, and fair and respectful treatment of those who grow our fine coffee. By supporting Fair Trade Certified products provides an additional opportunity for us and our customers to have a meaningful impact on the working and living conditions faced by many who grow, harvest and process coffee throughout the world.
Each year over 40 million gallons of chemical pesticides, untold millions of gallons of herbicides, and billions of pounds of fungicides are used by the international coffee industry. Do you see how you are saving the earth by supporting organically grown coffees?
The use of organic coffee or other products will not allow you to live longer, that is a guarantee that cannot be made. These organic products can help you live healthier lifestyles. Healthier lifestyles can lead to longer life. So the next time that you are in the grocery store or other large food center look at all of the organic food you can buy and realize that you can be feeling better and living a healthier, more enriching life than you were before switching from non-organic foods to organic.
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