Green Mountain Coffee Roasters in Vermont

Coffee has constantly been somewhat pricier than other consumable items that are acquired nowadays, but with its boost in popularity the costs are on a continual rise. The days of coffee being a complimentary drink together with a meal are coming to an end. This is visible by the number of coffee shops that appear to be popping up on every corner of every big city and small town calling on more competition in the coffee business. One of the coffee companies that seems to be selling more coffee than others is Green Mountain Coffee Roasters.

Green Mountain Coffee Roasters is Grower Friendly

Green Mountain Coffee Roasters is a specialty coffee company based in Waterbury, Vermont. The business roasts 100% Arabica coffees and presents over 100 different coffee varieties, including certified organic, Fair Trade Certified, estate, signature blends and flavored coffees that sell under the Green Mountain Coffee Roasters brand name and Newman's Own Organics brands. Green Mountain Coffee Roasters has one of the biggest selections of double-certified Fair Trade organic coffees in the nation.

Until recently, a cup of coffee was seen as a morning beverage that some people enjoyed. Coffee was also served to go together with dessert at the end of a serving of food. Nowadays coffee is created. Green Mountain Coffee Roasters' business amounts to more than a mound of beans. The company has about 180 varieties of coffee, cocoa, and tea, which it sells to wholesale customers as well as supermarkets, convenience stores, resorts, and office-delivery services

You no longer just ask for a cup of Joe, you have to deliver a description of every ingredient you want in your cup. Ordering a cup of coffee and waiting for it to be ready is now a 5 minute wait, and the coffee industry is smiling all the way to the bank. Amongst the customers of Green Mountain Coffee Roasters are convenience stores nationwide and McDonalds restaurants in New England and the Albany, New York area. Green Mountain's coffee is also put on the market under the Newman's Own Organics brand, as well as its namesake Green Mountain Coffee label.

Green Mountain Coffee Roasters initiated in 1981 as a little café in rural Vermont, roasting and serving coffee right on the location. Demand rapidly grew outside the walls of the café, with neighboring restaurants and inns asking the company to make the coffee available to them as well. Whilst the original café is no longer open, the company now keeps its headquarters in Waterbury, Vermont where it has a 90,000 square foot roasting and distribution facility. The company's operations are complemented by regional delivery centers in Maine, Upstate New York, Massachusetts and Connecticut.

The coffee trade is making an attempt to treat the coffee growers more reasonably. As the popularity in coffee has augmented throughout our nation the coffee industry has been examined more closely. These studies have brought about serious apprehension for many folks. In the past the coffee business has paid the coffee grower a very minimal amount for the coffee beans. The growing, harvesting and sorting of coffee beans is very labor intensive. Numerous individuals have thought that this is why coffee is so dear. Green mountain coffee roasters is one of those companies that believes in environmental and social stewardship.

As a matter of fact it is the coffee broker, who works as the middle man between grower and buyer, which the business pays the largest amount of money to. The coffee broker uses the language barrier and lack of financial knowledge against the coffee grower as an excuse to pay very little for the coffee beans. The broker in turn charges the coffee buyer the proper value of the beans. The outcome of all this is that the grower is paid pennies for their labor and the broker gets rich and the customer still pays a high price for coffee and that's where companies like Green Mountain coffee roasters are trying to do something about this situation.

Things are improving in the coffee industry with the growth of fair trade commissions. Green mountain coffee roasters is an vigorous supporter and member in the businesses for social responsibility (bsr), an organization dedicated to aiding business in environmental and social stewardship.

There is also the equally traded commission that has assisted with the education of the coffee grower so they get a reasonable price for their product. By taking part in fair trade commissions organizations and individuals can buy coffee directly from the grower, which gives him fair recompense and also takes the broker out of the ring. Green mountain coffee roasters is helping to make the coffee industry more grower friendly.

To summarize, the coffee industry still has some things to adjust before it is completely evenhanded, but the greater than before consumption of coffee like in the case of Green Mountain coffee roasters should give them motivation to run a fairer trade operation.

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